Tuesday, March 1, 2016

Primary Persona


Name: Rachel
Age: 20
Occupation: Undergrad Student
Average time walking per day: 2 hours

Quote: “I should have worn something else”

Day-in-the-life: Rachel wakes up in the morning and immediately checks the weather to see what its like outside. After finding that it is going to be in the 50’s she chooses to wear a light jacket. While on walk to class she realizes that it is a lot windier then she thought and is actually cold with the jacket she chose and her hair is blowing everywhere does not have a free hand to put it up. As Rachel moves throughout the rest of her day it actually starts to warm up and she finds herself sweating with her jacket on but cant find a place to stop and take it off. By the time she gets home from her classes she is sweating and uncomfortable in the clothes she chose to wear for that day.

Attributes:
  • Busy
  • Energetic
  • Punctual
  • Organized
  • Likes Routine
Motivators:
  • Get to class on time
  • Be comfortable commuting in particular weather
  • Look good
  • Feel good in clothes

No comments:

Post a Comment