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Secondary Persona

"I wish there was a better way for athletes to see what they should wear when running outside."

Name: Matthew

Age: 26

Occupation: PR Advisor 

Average Time Running per Day: 30 mins

Day-in-the-life: Matthew is a 26 year old from Cleveland, OH. He works out often, but has recently decided that he wants to start training for a half marathon. Because Matt has a full time job and doesn’t have much free time, he usually runs during his lunch break. Matt usually brings an extra set of clothes to work to run in. He looks at the weather forecast to decide what to bring with him in order to be comfortable. He does not have much time to pack his bag because he is rushed in the mornings. He usually grabs what is closest to him in his closet and throws it in his bag. Yesterday, Matt changed in the locker room and started his run. After 5 minutes of a warm up and raising his heart rate, Matt became really warm and took off his jacket. He tied it around his waist and kept running. It took only a couple seconds for Matt to become annoyed. the jacket tied around his waist kept coming untied and falling down his waist. He tried to hold the jacket, but having it flap around was also annoying. In frustration, Matt throws the jacket back on and walks back to work. He wishes there was a better way for athletes to see what they should wear when running outside.

Attributes: 

• Hard worker
• Professional
• Busy
• Athletic

Motivators:

• Wants to remain comfortable throughout his run
• Doesn't want to have to wear layers
• Doesn't have a lot of time to pack a workout bag in the morning

Primary Persona Task Diagram

Primary Persona

Name: Rachel

Age: 20

Occupation: Undergrad Student

Average time walking per day: 2 hours

Quote: “I should have worn something else”

Day-in-the-life: Rachel wakes up in the morning and immediately checks the weather to see what its like outside. After finding that it is going to be in the 50’s she chooses to wear a light jacket. While on walk to class she realizes that it is a lot windier then she thought and is actually cold with the jacket she chose and her hair is blowing everywhere does not have a free hand to put it up. As Rachel moves throughout the rest of her day it actually starts to warm up and she finds herself sweating with her jacket on but cant find a place to stop and take it off. By the time she gets home from her classes she is sweating and uncomfortable in the clothes she chose to wear for that day.

Attributes:

• Busy
• Energetic
• Punctual
• Organized
• Likes Routine

Motivators:

• Get to class on time
• Be comfortable commuting in particular weather
• Look good
• Feel good in clothes

Problem Statement

Problem
People do not know what to wear when doing physical activity outside. Simply checking the weather is not enough because heart rate changes the body's temperature, thus changing the amount of clothing needed to be comfortable. Because the weather is not the only factor, we need a way for people to see the effect physical activity has on body temperature instead of people layering and taking on/off layers while being outside. Fixing this problem would allow people who are active outside to remain in one outfit throughout the activity and remain comfortable.

Target Audience
Anyone who does any type of physical activity outside.

Target Behavior
People will be able to be able to be comfortable outside when doing physical activity without wearing layers.

Core Motivators
Pleasure: being comfortable in the weather as well as not having to carry a coat while exercising is pleasuring.
Pain: Carrying clothing can be cumbersome and uncomfortable. Also, being too cold/hot while exercising outside can be uncomfortable.

Simplicity Factors
Effort: The effort put forth to ensure comfort is less than the effort put forth to put on/off layers. Comfort outweighs pain in effort.

Behavior Triggers
Signal: could be linked to checking the weather to remind you to dress appropriately for certain activities. It would not require much effort or motivation, just a reminder until it becomes routine.